The zipper industry, like other manufacturing industries in China, has experienced the pain of industrial transformation and upgrading, and suffered from the severe impact of the world financial crisis. But China zipper enterprises to realize the quality, value and brand is the core of enterprise transformation, the traditional low cost, low price and low efficiency of scale expansion has already can not adapt to the new progress and market demand, the enterprise and product structure adjustment is imperative. Zipper as a supplementary material has been positioned as a supporting role, since the value of the zipper is not high, so its status and influence are often ignored by the purchaser or user. Set up the zipper brand is a not easy thing, but with the maturity of the market, t...
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