The zipper industry, like other manufacturing industries in China, has experienced the pain of industrial transformation and upgrading, and suffered from the severe impact of the world financial crisis. But China zipper enterprises to realize the quality, value and brand is the core of enterprise transformation, the traditional low cost, low price and low efficiency of scale expansion has already can not adapt to the new progress and market demand, the enterprise and product structure adjustment is imperative.

Zipper as a supplementary material has been positioned as a supporting role, since the value of the zipper is not high, so its status and influence are often ignored by the purchaser or user. Set up the zipper brand is a not easy thing, but with the maturity of the market, the accessories, has gradually especially the function of the zipper is changing, not only in the products have the effect of close and open, more become a decoration, clothes or accessories, a popular at this time the zipper function and meaning of profound changes have taken place in the cultural intension of the zipper is fully tapped and highlight. The reporter understands from the China hardware products association, as early as in 2005, the department in charge of China's zipper industry - China hardware products association is according to the actual situation of zipper industry development, put forward the selection "zipper top ten well-known brands in China" activities, and thus began in the zipper industry in China to improve the quality of our products and establish brand awareness, strengthen enterprise management, to the medium and high-end international market.

Create a well-known brand promotion industry

The reporter understands, in the past 8 years, China's zipper industry entered a new stage of development, from the past to rely on scale and expand into industry high-speed growth of the total, into dominated by structure adjustment and quality benefits of steady economic growth, industry's core competitiveness and the overall quality of the products are fundamental changes have taken place.

While in the meantime, the zipper industry, like other manufacturing industries in China, has experienced the pain of industrial transformation and upgrading, and has suffered from the severe impact of the world financial crisis. Facing the slowdown of domestic macro economic growth momentum, the endogenous and structural contradictions of traditional manufacturing industry are complicated by many factors, making the industry's path of development become extraordinarily difficult and tortuous.

But China zipper enterprises to realize the quality, value and brand is the core of enterprise transformation, the traditional low cost, low price and low efficiency of scale expansion has already can not adapt to the new progress and market demand, the enterprise and product structure adjustment is imperative. Although the external economy and internal contradictions in the management difficulties, but the vast majority of companies still hold up with the pace of industrial development by deepening the reform of management and technology innovation, to maintain the development of the enterprise and the industry as a whole development trend of steady growth.

China zipper products sales in the whole world, especially in the proportion of medium and high-end market increases year by year, the quality of the product level rising, initially formed in the influence of the brand, the enterprise competition ability is growing. According to China hardware products association, zipper industry annual sales increased from 25 billion yuan in 2005 to 2012 in 40 billion yuan, the growth rate of 60%, the most important thing is, a large number of both inside and outside the industry impact of zipper brand enterprise has formed the development of the industry the main force, which greatly promoted the zipper industry in China to internationalization, the development of high value-added, in the high-end market.

The brand height determines the height of the industry

The brand is an industry flag, which represents the height of an industry. The brand is also the sum of cognition and judgment of consumers and the public.

While China is already the world's largest producer and exporter, zipper can 1050 laps around the earth, total output of 60% of the world share zipper production, however, China's zipper brand effect in the aspect of form a complete set of designer clothes have very little influence. Today, China has good quality zipper enterprises zipper products, reliable quality, represents the most advanced zipper production level, enterprises with the actual action and good performance to create the concept of "good zipper" the high-quality goods made in China.

The zipper that a well-known brand enterprise makes should differ from general zipper, it presents to the user more should be a kind of delicate, luxuriant, agile, stable, is a kind of popular and fashionable. This tension on the cultural level becomes the attraction and influence of the zipper brand, which will leave a good impression on the consumers. The invention of the zipper in 1851 has become one of the top ten most influential inventions of mankind. It is widely used in the market today, and it is still in continuous expansion. As the world's zipper manufacturing center, China's zipper makers should inject more and better elements into the zipper to give the zipper a new vitality and imagination.